Andmore’s new partnership with Greeting Card Expo is ‘in the cards’ for Las Vegas
Find out why the stationery show is collocating with the Andmore market, plus learn what the move means for the 36th annual Louie Awards.
LAS VEGAS – The Greeting Card Association’s (GCA) *Noted: The Greeting Card Expo is gearing up to move and expand to Las Vegas Market from its San Francisco home base next summer thanks to a new partnership with market organizer Andmore.
Beginning in the summer of 2025, *Noted will be featured in a dedicated area within Las Vegas Market’s gift and home temporary exhibits at the Expo at World Market Center Las Vegas. Featuring more than 50 GCA member brands showcasing their card designs, the area will include networking space and “unique activations to foster connections and promote collaboration among industry professionals,” per a release. *Noted will officially take place July 27-30 alongside Las Vegas Market’s more than 500 gift and home temporary exhibitors, open for Las Vegas Market which runs July 27-31.
“We are excited to partner with the GCA to bring an elevated focus on stationery to Las Vegas Market,” said Dorothy Belshaw, Andmore’s president. “This expanded platform promises to offer more opportunities for showcasing, networking and celebrating the greeting card category at the West Coast’s leading gift market.”
As part of *Noted’s move, the GCA’s 36th annual Louie Awards ceremony will also be moving to Las Vegas. The Louie Awards recognize the “best cards of the year” and “celebrate the intersection of editorial and design,” per the GCA. A display of the year’s winning cards will be featured just outside the Expo hall, giving attendees a sneak peek at the cards being honored in 2025. Andy Meehan, GCA’s president, said about the awards that “gathering in-person allows buyers to select the very best cards, and we invite them to be a part of our community at events like the Louie Awards celebration.”
“GCA is excited to bring our members’ unique greeting cards and *Noted’s artistic and paper design community to the vibrant Las Vegas Market,” continued Meehan. “We are proud to help our members share their incredible card and paper newness for 2025!” Buyers value the tactile nature of greeting cards, and *Noted gives them the ability to see, touch and feel cards.
In its announcement about the move, the GCA said more information about *Noted’s relocation to the Las Vegas-based market will be available in the coming months.
Las Vegas Market is a biannual wholesale tradeshow that showcases temporary exhibitors in six curated categories: Gift, Design, Handmade, Home, Immediate Delivery and Luxe. Its permanent gift and home showrooms are spread out across three connected buildings on its campus.
Launched by the GCA in 2019, *Noted is a stationery industry event that aims to gather the greeting card community to form new connections, encourage product discovery, and celebrate the diversity of greeting cards and the people behind them. During previous editions of Las Vegas Market and other gift and home tradeshows like NY Now and Atlanta Market, *Noted has hosted pop-up “villages” to spotlight their members during other markets.
See also:
- Focused on basics: Amid major challenges, Las Vegas exhibitors look for high notes
- 6 exhibitors earn ‘Best Booth’ honors at Las Vegas Market. But who won ‘Best of Show?’
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