Bed Bath & Beyond Inc. acquires Kirkland’s parent
Fast Facts
- Bed Bath & Beyond Inc. to acquire The Brand House Collective in a transaction valued at $26.8 million.
- A new division, Beyond Retail Group, will oversee omni-channel retail operations.
- Brand House Collective CEO Amy Sullivan will lead the new division following the merger.
- Conversions of Kirkland’s Home stores to the Bed Bath & Beyond Home format are showing double-digit sales growth post-reopening.
MURRAY, UTAH – With another acquisition under its belt, Bed Bath & Beyond Inc.is creating an internal division to oversee all omni-channel retail operations.
The company this evening announced it has entered into a merger agreement to acquire The Brand House Collective Inc. That entity was created July when home décor retailer Kirkland’s Inc. rebranded to reflect its move to become a multi-brand operation under its partnership with Beyond Inc., which has since become Bed Bath & Beyond Inc. In September, Bed Bath & Beyond acquired the Kirkland’s Home trade name and related brand assets from The Brand House Collective.
The latest transaction implies an equity value of approximately $26.8 million, which includes The Brand House Collective stock already held by Bed Bath & Beyond Inc. and reflects an exchange ratio of 0.1993 shares of Bed Bath & Beyond common stock for each The Brand House Collective share.
Upon closing, Brand House Collective CEO Amy Sullivan will serve as the CEO of a newly formed BBB division called Beyond Retail Group. That division will oversee merchandising, stores, digital commerce, and customer experience across Bed Bath & Beyond’s brands including but not limited to, Bed Bath & Beyond, buybuy Baby, Overstock and Kirkland’s Home brands.
Sullivan and the former Kirkland’s merchandising team have been overseeing the conversion of former Kirkland’s Home stores to the new Bed Bath & Beyond Home format.
See also:
- Merchandising team merger ahead for Bed Bath & Beyond
- Former Walmart exec tapped for Bed Bath & Beyond leadership team
“This acquisition is a big step in building a profitable, growth-oriented ‘Everything Home’ company. The power of this deal comes from a more efficient and productive engagement with the consumer, while extracting over $20 million in duplicate costs,” said Marcus Lemonis, executive chairman of Bed Bath & Beyond Inc.
Early conversions of Bed Bath & Beyond stores have delivered double-digit sales growth shortly after reopening, demonstrating strong customer response, the company said in the merger announcement.
“The most valuable asset of this transaction is the talent and leadership that comes with it, giving our historical marketplace business a stronger product and consumer experience focus,” Lemonis added.
In connection with the merger agreement, Bed Bath & Beyond has advanced $10 million under an existing delayed draw term loan facility with The Brand House Collective to fund store conversions, accelerate omnichannel inventory procurement and support operations. As a condition of the closing, the parties have agreed to use commercially reasonable efforts to amend or refinance The Brand House Collective’s existing credit facility with Bank of America.
The transaction is expected to close in Q1 2026, subject to approval by The Brand House Collective’s shareholders.
