Bassett Mirror expands sales reach with new reps
Bassett, Va. – As part of an expansion of Bassett Mirror’s sales organization, the company has partnered with sales agencies CODARUS, In-Detail and Casa Bella to expand market reach in high-growth territories across North America.
“These changes reflect our commitment to aligning with top-tier partners who share our values and our focus on growth through service, design leadership, and customer support,” said President and CEO Melissa Whitaker. “With these new partnerships, we’re well positioned to serve our customers more personally and more effectively than ever before.”
CODARUS will represent BMC in the Western United States, covering Alaska, Arizona, California, Colorado, Hawaii, Idaho, Montana, Nevada, Oregon, Utah, Washington, and Wyoming. Beginning July 2025, BMC will also be featured in the CODARUS showroom at Las Vegas Market, providing a new venue for the brand’s signature collections to West Coast and Mountain region customers.
In-Detail will cover the TOLA region—Texas, Oklahoma, Louisiana, and Arkansas—as well as New Mexico and Mississippi, reinforcing BMC’s presence in this critical and fast-growing design and retail market.
Casa Bella will provide dedicated representation for interior designers and lifestyle retailers in Minnesota, North Dakota and South Dakota, and will manage all accounts in Michigan, bringing regional expertise and longstanding relationships in the Midwest.
“At BMC, we’re committed to supporting all of our customers—from interior designers to retail partners and everyone in between,” continued Whitaker. “These partnerships are designed to expand our reach and ensure that every customer, regardless of size or location, receives the dedicated attention and support they deserve. It’s an exciting step forward in strengthening our relationships and growing our presence across the industry.”
See also:
Bassett Mirror returns to InterHall with style-forward concept showroom
