Atlanta Market’s 18th Floor Bands Together for 2026 ‘Cherry on Top’ Experience

Buyers headed to the winter Atlanta Market in January will find the seasonal floor a lot more festive. The vendors and sales agencies on the 18th floor of Building Two at AmericasMart Atlanta have joined forces for an enticing new event: Shop the Top.

The event, which was organized to bring fresh energy and excitement to the floor, will take place Tuesday, Jan. 13, and will showcase a playful “Cherry on Top” theme. Buyers visiting the floor will enjoy breakfast with coffee carts, lunch, and afternoon snacks and drinks served throughout the day by all participating vendors. Many of the drinks and snacks will be cherry-themed. In addition, all vendors will be running special promotions to further entice and incentivize buyers to “shop the top.”

“This powerful mix of leading brands and sales organizations is expected to draw significant buyer traffic and reinforce the value of dedicating at least a full day — if not two or three — to explore the depth and variety the floor now offers,” Transpac Brands stated in a release.

Part of the celebration is to welcome new, premier vendors to the floor, including Mud Pie and Demdaco, who will be sporting new showrooms on the 18th floor, joining the attractive line-up which includes Darrah and Company, OneCoast and Transpac Brands/Sullivans Floral.

“The 18th floor represents a strategic gathering of leading brands and innovative product lines,” said Doug Cofiell, CEO of Ivystone and OneCoast.” It’s a space crafted to help retailers uncover new opportunities — whether they’re exploring emerging categories or identifying their future top sellers.”

“As an original tenant on the 18th floor, Darrah & Company is thrilled to have the vibrancy return to 18,” added Lindsay DeMeyer, president of Darrah and Company. “We are so excited to be surrounded by some of the best organizations in the industry and are confident that we will all benefit from the new mix of brands.”

“It was fun to collaborate with the other brands and agencies on the floor,” said Laurie Gliner, president and CEO of Transpac Brands. “It’s always great when ‘competitors’ can come together to create something special for our industry. We are truly excited to have such a great breadth of brands and products on the floor that make it truly a floor that buyers must see.”

In addition to the collaborative Tuesday celebration, many vendors will also host their own individual events throughout the week.

“The 18th Floor at AmericasMart Atlanta is a true showcase of collaboration and innovation,” said Scott Eckman, president of leasing and marketing at Andmore. “Bringing together leading branding and agencies on the floor creates an exciting experience for buyers, one that inspires discovery and drives success. We are proud to support this incredible group of tenants and the energy they’re bringing back to the top.”