ET2 wins design award; WAC names new VP | Lighting Report
Here’s the latest news in the lighting world.
ET2, a division of Maxim Lighting, has won a 2024 Good Design Award for its Elysian collection. Designed by Brett Beldock, the Elysian features clear glass cylinders separated by rippled clear crystal and set on a sleek, natural aged-brass frame. The Good Design Award is bestowed by the Chicago Athenaeum Museum of Architecture and Design and has been around for the past 75 years. It recognizes innovative and cutting-edge industrial, product and graphic designs from around the world.
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WAC Lighting has a new name for its parent brand: WAC Group. This encompasses WAC Lighting, Modern Forms, Schonbek, AiSPIRE, WAC Limited and WAC Landscape Lighting.
The company said the launch of WAC Group strengthens its legacy as “a leader in innovative design and easy installation.”
“We’re creating a future where lighting is more than just lighting. It’s lighting technology that is more intuitive, efficient and inspiring than ever before,” said Jenifer Walsh, chief marketing officer. “By unifying our portfolio of brands, we’re setting new industry standards in function and design and delivering this broad range of innovative solutions to our customers.”
The company has also appointed Keith Eagle as vice president of business development.
Eagle served as VP and GM for Signify Lighting (formerly Philips Lighting) since 2018. His leadership experience spans multiple channels, said WAC. He also held VP of Sales positions for Cree and Eaton/Cooper.
At WAC, Eagle will foster collaboration across departments, leverage data-driven insights to guide decision-making, and create customer-centric strategies that drive long-term growth, WAC said.
“Keith is an outstanding addition to our dynamic sales team and will lead the development of our sales strategy, further strengthening our position in the industry,” said WAC Group President Becky Li. “With his extensive experience in sales leadership and a proven track record of success, we are confident he will be a key driver for continued growth and success.”
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