Macy’s private label revamp hits the home department

NEW YORK – Macy’s department stores are launching a new private label brand encompassing essential soft home and hard home categories.

The new Arch Studio brand offers a curated range of pieces across bath and bedding products, kitchenware and dinnerware. The brand’s core tenet is “to inspire customers to reflect their own style within their space,” the company said, adding that Arch Studio was designed to deliver “approachable style” at budget-friendly price points.

“We’ve conducted three years of research with thousands of customers in their homes to ensure that we created a brand that simplifies self-expression in the home,” said Emily-Erusha Hilleque, senior vice president of Private Brands for Macy’s. “Arch Studio empowers savvy home enthusiasts to bring their vision to life with pieces that offer both style and value.”

Bedding and bath feather fresh colors and textures that allow customers to mix and match, layer and combine as they choose. Soft fabrics are versatile and easy to care for, emphasizing comfort.

In dinnerware and cookware, Arch Studio offers foundational sets along with space-saving, user-friendly gear like stackable dishes, glassware, and cookware. Materials include glass, bamboo and stainless steel crafted in “modern yet approachable” designs.

The collection is now available on Macy’s mobile app, macys.com and in stores nationwide.

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