Regina Andrew Detroit expands marketing team
Regina Andrew Detroit has added a director of creative content and marketing, a new role for the company.
DETROIT — Regina Andrew Detroit has added Heather Dumford to its marketing team as director of creative content and marketing, a new role for the company. She will be responsible for overseeing the development of the brand with a focus on storytelling and content creation.
“Heather’s significant background with large home brands is one of the reasons we asked her to join the team,” said Regina Andrew Detroit CMO Neil MacKenzie. “We want to leverage that experience, and the depth of her creative skills, to tell a more immersive story about the Regina Andrew brand to both the customer and the consumer.”
Dumford has more than 15 years of experience in the advertising agency world where she partnered with global home improvement clients, most recently with Charlotte-based agency Wray Ward. Prior to that, she worked for Lowe’s Home Improvement as a digital designer.
Dumford reports to MacKenzie and will work in the company’s High Point office.
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