6 holiday displays you can pull inspiration from this season | Linda Cahan
These displays bring cheer whether you're looking to spruce up existing displays or wanting to try something new.
It’s been a crazy year. No sooner did you wrap up back-to-school, Halloween, and Thanksgiving and now we’re already into another distinct season. Your customers expect to see holiday décor up before Thanksgiving but when you pulled out your décor from last year (and perhaps from many years before that) it could be looking a little tired. You can always run to a big box store for a refresh, but it would be great to do something that is uniquely yours – something that reflects your image and brand.
If you don’t have much time and/or money to spend on holiday décor, find your three to five prime focal points on your selling floor and put something in each of those areas. Coming through your front door, write down (or photograph) the first five things you see as you scan your sales floor. If you have separate rooms, do the same for each area.
Some of these five areas will (hopefully) be ideal for a holiday message or décor item. One of the easiest displays could be a trio of different height electric candles clustered on a shelf or fixture top. Three is the magic number! Look for battery-operated ones with timers. You’ll have to change the batteries during the holiday season – but these candles are worth it as they represent many holidays and are charming. Make sure you buy unscented ones!
If you have the time and budget for only two displays, your window/s plus the first focal point that is seen as people walk in can be enough to broadcast a “happy holidays” message. You don’t need to fill the store with tons of props if the first impression gives the message clearly and is strong enough to be implanted in their brains as they peruse your shop.
Wreaths are an acceptable holiday decoration – preferably with lights. Lights are the key to making your shop festive. Strings of warm white or colored LED lights are available everywhere – pretty much in every big box store in the U.S. Make sure the actual string color of the lights matches or blends with your garlands/wreaths/trees. Also, warm white lights are fine, mixed colors are fine, but blinking lights tend to make your customers and staff crazy!
Whatever you choose to do, have fun with it and that energy will spread to your customers. Wishing you a fabulously successful holiday season!
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