After 25 years, OneCoast under new ownership
Ivystone has acquired OneCoast as part of its strategic mission. See what the change of ownership means for both companies.
ATLANTA—After more than 25 years in business, OneCoast, a national sales rep agency and marketing company for the gift and home industry, has had a strategic change of ownership. As of Oct. 31, Ivystone Group has acquired OneCoast. The companies said in a release that the acquisition fulfills “both companies’ strategic mission to continue offering progressive representation solutions to vendors and elevating service to their customers.”
“It has been an honor to have been part of OneCoast for the last 21 years and to have led OneCoast for the last 15 years,” said outgoing OneCoast CEO John Keiser. “And I am truly excited about the next chapter for OneCoast, its employees, and our vendors.”
Ivystone and OneCoast will continue to operate as separate companies. According to a press release, OneCoast will remain focused on its national sales and marketing model, emphasizing a limited number of vendor partnerships and exclusive national representation. Ivystone will continue its blended model of regional and national coverage, enabling both companies to effectively meet the diverse needs of their respective vendor communities.
“Acquiring OneCoast is an incredible opportunity to enhance the strengths of both organizations,” said Doug Cofiell, CEO. “With OneCoast’s respected legacy and commitment to service, we’re positioned to support an even broader network of vendors and retailers. Together, our combined resources will bring new growth opportunities and elevate the level of service our partners expect.”
The strategic decision to have both organizations operate autonomously will allow each company to continue with their unique culture, brand and services provided.
“We are looking forward to the possibilities that lie ahead of us, while continuing to focus on the culture that serves both our people and our customers,” said Majda Rensberger, remaining president of OneCoast.
The retail community can expect uninterrupted service from each company as showrooms and sales representation remain the same.
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