Capel Rugs moves to first new showroom in 40 years

The new showroom measures nearly 9,000 square feet, more than double the space of its previous showroom.

Capel Rugs moves to first new showroom in 40 years

HIGH POINT – Capel Rugs has moved its showroom from Market Square to 200 N. Hamilton Street, the first showroom move for the company in four decades.

Colorful balloons celebrate the opening of the new Capel Rugs showroom.

The new showroom measures nearly 9,000 square feet, more than double the space of its previous showroom on the first floor of Market Square. The new space allows the company to show a much larger selection of its diverse lines which include hand-knotted, indoor-outdoor, American original braids and one-of-a-kind heirloom rugs.

“We’ve had a long, successful run at Market Square, but we’re super-excited about the fresh opportunities that our new showroom offers,” said Cameron Capel, president – sales and marketing for Capel Rugs. “Our showroom is right in the heart of the Hamilton Wrenn Design District, a popular destination for leading furniture stores, home accent stores and designers. Many of the nation’s leading furniture brands show in this area, so we expect to draw a lot of new prospects into our showroom who may not have shopped our line before.”

Last night, Capel Rugs teamed up with neighbors Chelsea House, Wildwood and Fairfield

This section of the new showroom takes a look back at the more than 100 years of Capel Rugs.

Chair – for a ‘Cocktail Crawl’ where each company offered a seasonal cocktail along with a mix of hors d’oeuvres.

“The ‘Cocktail Crawl’ was an easy way for designers to see the latest offerings from all four of our companies,” Capel said.

Capel Rugs’ new 200 N. Hamilton showroom will be also open year-round to the trade from 10 a.m. to 4 p.m. Monday through Friday.

“We think this new showroom will be a win-win for our customers,” Capel said. “The additional space will give us the ability to show many more rugs. We’ll have individual rooms that are dedicated to specific types of construction, making each part of our line much easier to shop. We’ll also have space to show more colorways for our best sellers so that retailers and designers can get a better sense of the range of choices we offer.”