Direct-to-Consumer sheet brand moves beyond microfiber
PINE BROOK, N.J. – After more than a decade of building its microfiber sheet brand on Amazon and its own DTC site, Mellanni is launching two new constructions.
The brand is expanding into natural fibers with the CloudTen collection made from 100% long-staple combed cotton. The 400-count sateen sets are feature fitted sheets that can accommodate mattresses up to 16″ deep.
The sets are available in multiple sizes: twin, twin XL, full, queen, king, California king and split king. CloudTen debuts in four solid colors: white, beige, light gray and a saturated gray.
Regular pricing on a queen set is $96.99, but Mellani is offering 30% off through May 31. Sale prices for the collection range from $79.99–$129.99
Alongside CloudTen, the brand is introducing a limited-run bamboo jersey set – a softer, more fluid option with a cool, draped feel that will be available in small quantities. The jersey collection is available in the same size ranges and color palette as the cotton line.
