Eichholtz debuts customizable line at High Point Market

Recognizing the demand for performance fabrics and wider options, luxury European brand Eichholtz has expanded its product portfolio to include its first customizable line: Eichholtz Atelier.

Eichholtz previously limited its upholstery finishes to one to three each in order to maintain stock availability, but the new collection includes four of its best-selling upholstery pieces  in four performance-grade and durable fabrics, in both natural and synthetic fibers and available in multiple colorways. The performance-grade fabrics meet industry standards for 30,000+ double rub count, and pass the strict testing for pilling, stain/water resistance and flammability, as well as are Greenguard Gold Certified, the company said.

“The introduction of Eichholtz Atelier is an exciting milestone for our brand, expanding the boundaries of what is possible and allowing our customers to truly make our pieces their own. We can’t wait to see Eichholtz interpreted through their creative and uniquely personal lens,” said Edwin van der Gun, Eichholtz’s chief creative officer.

“With the U.S. market as our top priority, we listened to our customers’ demands for customizable, performance products, said Dennis Hendriks, vice president of operations. “We worked with a trusted North Carolina-based partner to create this initial offering, a testament to our commitment to business in this important region.”

The new fabric options are showcased at High Point Market this weekend.