Global Views to launch revitalized brand identity at HP Market
DALLAS – Global Views will unveil a new logo, refined color palettes and an updated visual identity at this week’s High Point Market.
“Our goal was to evolve Global Views thoughtfully, building on its strong reputation while shaping the brand for the future,” said Satya Tiwari, Surya Inc. president. “We’re strengthening our connection with the design community by expanding our offering and elevating the overall experience, ensuring our defining pieces continue to deliver the variety, quality and relevance designers need for today’s projects.”
Tiwari said that open dialogue and reflections with designers and artisans shaped Global Views new brand identity over the past two years. The new initiative reflects the brand’s thoughtful balance of heritage, dating back to its founding in 1996, along with modernity. The new branding also reinforces the brand’s relationship with its complementary sub-brands: Studio|A Home, which brings an organic sensibility to the portfolio with natural textures and modern forms, and GV Design, which offers globally inspired essentials for everyday living.
See also: New SVP brings design expertise to Global Views
“We wanted the refreshed Global Views to feel both familiar and inspiring, a true reflection of our brand’s creative evolution,” said Parvati Tiwari, Surya Inc. chief marketing officer. “Every aspect of the refresh, from how we present the brand to how we inspire designers, was guided by a renewed sense of creativity, authenticity and connection. The updated visual identity and showroom experience reflect a more expressive and modern point of view: one that celebrates craftsmanship, global inspiration and the beauty found in everything from bold statement pieces to subtle essentials.”
During the upcoming High Point Market, Global Views will debut more than 250 new introductions spanning furniture, lighting, accessories and décor. New collaborations with Jennifer Farrell and Lemieux et Cie will be unveiled alongside an expanded collection with Citizen Artist.
A redesigned Global Views website, set to launch in early 2026, will extend the refreshed identity into the digital space, offering an intuitive, content-rich platform that makes exploring collections and specifying products easier than ever.
Key events during the market include:
- A Toast to Design with Jennifer Farrell will take place 4-5 p.m. on Saturday, Oct. 25, with an unveiling of her new collection, a bold exploration of modern, nature-inspired forms brought to life through sculptural works and handcrafted artistry. RSVP here.
- There will also be a Brand Refresh Celebration on Sunday from 4-5 p.m. Attendees will experience the new look, reconnect with the team, and celebrate. RSVP here.
The Global Views showroom is located in the International Home Furnishings Center, space D-220.
