Handmade returns to NY Now with new booth options for small-batch makers

NEW YORK –  NY Now has added new booth options for Handmade, its juried division for artisans and small-batch makers, after a strong response to the division’s return at the Winter 2027 show. The show, running Jan. 31 to Feb. 2, 2027, at the Jacob K. Javits Convention Center in New York City, is accepting applications for the remaining spaces.

The new options include 3-by-10-foot hardwall booths and 12 open display stands measuring 3 by 5 feet. The smaller formats are designed to give independent artisans a more flexible and affordable way to meet retailers and enter the wholesale market.

Handmade will feature up to 89 established and emerging designers and artisans in two collections. Designer-Maker will spotlight independent designers and craftspeople producing small-batch, handmade work. Global Design will showcase makers and brands rooted in distinct cultural or regional design traditions, with an emphasis on authentic sourcing and provenance. Applicants whose products are made entirely by hand in the U.S., from raw material to finished piece, are also eligible for a Handmade in America designation.

An independent committee of retailers, designers and industry leaders will review every application, judging provenance and origin, design integrity, workmanship, story and small-batch production. The committee includes:

• Michael Schultz, co-founder of Cursive, a gift, stationery and home shop in Manhattan’s West Village
• John Gilvey, co-founder of Hudson Beach Glass, a hand-cast glass studio in New York’s Hudson Valley
• Colvin English, co-founder of ByHand Consulting, which helps artisan entrepreneurs enter the wholesale market
• Robin Kramer, founder of Red Boot Consulting and co-founder of Flourish & Thrive Academy, who advises jewelry designers on brand and wholesale strategy

Once a defining part of the show, Handmade slowly disappeared from NY Now’s lineup years ago. Its robust return reflects the show’s direction under new management, which includes a renewed focus on the categories longtime exhibitors and buyers associate with NY Now at its best.

The Winter 2027 floor will be organized into three sections, Gift & Lifestyle, Home and Handmade, to make it easier for buyers to shop by category. Noted: The Greeting Card Expo will also be co-located with the show.

The selection committee is reviewing applications on a rolling basis, and space is limited. Interested designers and artisans can apply here.