HH2 Home and The Novogratz launching new furniture collection

HIGH POINT — HH2 Home is bringing a new partnership and furniture collection to High Point Market.

In collaboration with design duo Cortney and Robert Novogratz, HH2 Home is launching The Novogratz x HH2 Home, a furniture collection that combines the Novogratz’s design approach with HH2 Home’s furniture development, sourcing and manufacturing capabilities.

The first pieces from The Novogratz x HH2 Home collection include a curated assortment of sofas, beds, futons and other key accent pieces. The partnership will expand for the spring 2027 High Point Market, evolving into a comprehensive furniture collection designed for today’s home.

“Furniture has always been at the heart of how we think about a home,” said Cortney Novogratz. “The right piece can give a room its personality and completely change the way a space feels.

“What excited us about HH2 was the opportunity to create a collection that feels distinctly Novogratzwhile also bringing something new to the market. We want these pieces to have character, to feel collected rather than expected, and most importantly, to be furniture people can actually live with. HH2 shares that vision, and we’re incredibly excited about what we’re building together.”

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“What also excited us about HH2 was the team and their capabilities,” added Robert Novogratz. “They understand the business, they know how to build great product, and they have the ability to bring a vision to life at scale. They also really believe in collaboration. We bring a strong point of view and decades of experience, and they bring an incredible infrastructure and expertise. There’s a lot we can do together, and we’re excited about where we can take it.”

According to the Novogratz, the first collection is a “tighter edit,” with a much bigger launch coming in the spring. Notable introductions include a signature daybed, a sofa, side tables, chairs and bar stools.

“The daybed is a standout. It has a great look and really captures what we want this collection to be about: strong design, personality and pieces that can transform a room,” said Robert Novogratz. “And we’re already working on something pretty epic for spring. This is just the beginning.”

For three decades, the Novogratz’ design philosophy has focused on the idea that great spaces should feel personal, collected and livable. Known for a bold mix of color, art, vintage influences and modern design, the couple has incorporated their design aesthetic into homes, hotels and commercial spaces around the world. From that design work, The Novogratz has evolved over the past 15-plus years into a home and lifestyle brand incorporating nearly every room of the home and featuring furniture, rugs, lighting, textiles and fabrics, window treatments, wallpaper, décor, books and other home categories.

“The Novogratz have something incredibly special: a point of view that is instantly recognizable, but never predictable,” said John Elting, CEO of HH2 Home. “That combination of creativity, authenticity and approachability aligns with many of the core values and philosophies that define HH2. We are building something together, and we believe it has tremendous potential. We are enthusiastic about what’s to come and wanted to give our customers an early look with a soft launch this October.”

Their latest design projects underscore the continued evolution of The Novogratz. In New York City, the design duo recently acquired the historic Grand Dairy Building at the corner of Grand and Ludlow Streets on Manhattan’s Lower East Side, where they are developing a six-story boutique residential project that will include five full-floor residences, ground-floor retail and a penthouse that will become their own home.

The collaboration with HH2 Home also follows the continued success of The Novogratz’s expansion into lighting. Their colorful indoor and outdoor lighting collaboration with Pooky combines their signature mix of color and mid-century influences with innovative cordless and rechargeable designs.

To celebrate the partnership, HH2 Home will host a special Novogratz x HH2 Home Cocktail Hour during market. Market attendees are invited to join HH2 Home and The Novogratz for cocktails, conversation and first look at the new collection from 4-6 p.m., Oct. 16, at Centers of High Point|Centennial, space 004.