Hooker Upholstery emphasizing new designs, in-stock availability at HPMKT
MARTINSVILLE, Va.— As part of the company’s efforts to support retailers with in-stock product, Hooker Upholstery is unveiling an extensive selection of new upholstery and fabrics at High Point Market.
Building on its Collected Living approach, Hooker Furnishings is emphasizing the availability of product and underscoring support from Hooker’s expanded Vietnam warehouse operation, a program that gives the company greater flexibility to position inventory, respond to U.S. demand and move product more efficiently.
“Retailers are looking for product that gives them something new to show their customers, but just as importantly, they need confidence that the product can be there when the sale happens,” said Bobby Jones, vice president of upholstery at Hooker Furnishings. “That balance is at the heart of our approach to Hooker Upholstery.
“We’re bringing a strong mix of design, materials, scale, and comfort to market while continuing to build a supply model that gives our retail partners greater flexibility and access to inventory. It’s about creating upholstery that earns a place on the floor and supporting the retailer once it gets there.”
The introductions for High Point Market include the Gobi sofa collection, a two-over-two cushion design with a power recline function, power European headrests and fully upholstered rounded arms, all sitting on small hidden feet to create a floating effect.
The Barren swivel chair showcases wide-set channels from the inside back to the outer shell, enveloping a T-front seat cushion. Jillian offers a fresh take on a manual press-back, high-leg recliner and is upholstered in supple semi-aniline leather. The chair is also available with power recline, power headrests, lumbar support and swivel.
Ivan is offered as a manual press-back high-leg recliner or a power recliner with swivel, power headrest and lumbar support. The key-arm design tapers upward along the arm panel, creating a clean profile.
The Rosie glider has power recline, adjustable headrest and lumbar support, plus a smooth auto-glide motion. Featuring a remote that puts heat and massage at the user’s fingertips, Rosie is upholstered in plush performance fabric in three shades: Thornton Almond, Thornton Lotus and Thornton Cream.
