Ikea doubles up in North Carolina metro market, adding new smaller format store
The new showroom increases accessibility to the brand and ensures more ways to meet customers where and how they like to shop.
Conshohocken, Pa. — Top 50 retailer Ikea U.S. expects to open its latest Plan & Order Point in the Charlotte, N.C., market in the summer.
When it opens, the smaller format store will complement the full-size store the Swedish home furnishings brand has had in North Carolina’s Queen City since 2009. Located at 10844 Providence Road in the Promenade on Providence shopping center, the new, 15,000-square-foot customer meeting point will focus on providing interior design planning with Ikea experts.
“The goal is simple: bring the Ikea experience closer to our customers. We’re excited to introduce the Ikea South Charlotte Plan & Order Point with Pick-up, making our home furnishing products and solutions more convenient, accessible and, above all, affordable,” said Javier Quiñones, CEO & chief sustainability officer, Ikea U.S.
The Ikea South Charlotte Plan & Order Point with Pick-up is one of many new format stores that are part of the growth strategy for Ikea U.S., increasing accessibility to the brand and ensuring there are more ways to meet customers where they are and how they like to shop. It is different from the traditional large-format Ikea stores as it gives customers the opportunity to meet with the Ikea store team to plan and order home furnishing solutions that require a bit more help, such as kitchens, bedrooms and bathrooms. It will only offer items for delivery, and arrangements will be made to have all items conveniently transported to a customer’s home or to another convenient point of delivery.
“We’re thrilled to announce the opening of a new Ikea location this summer, extending a warm welcome to customers in the Charlotte Metro area,” said Kristien Verbeke, market area manager, Ikea U.S. “From easy access to public transportation and flexible delivery options to affordable design services, our Plan & Order Point with Pick-up concept is all about catering to the needs of our local community.”
This is the fifth new format store that Ikea has announced this year, with more to come. In addition to opening new Plan & Order Points in city centers, Ikea U.S. has made significant investments to enhance its e-commerce experience and service offerings, including new Ikea Family benefits, lower-priced shipping and delivery, Click & Collect and TaskRabbit assembly services.
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