Avanti amplifies Nicole Miller, Izod collections with an eye on e-comm

NEW YORK – Avanti Linens zeroed in on its sales-driving licensed partnerships with Nicole Miller and Izod during the New York Home Fashion Market last week.

The company is also enhancing its popular seasonal programs across categories under its Avanti house brand.

The effort translates to five new everyday collections for Izod, six new everyday collections for Nicole Miller, and 127 new skus for Holiday 2025 across bath ensembles, fashion bedding, and table linens – the latter representing a 23% increase in sku count servicing all of the company’s drop-ship customers.

“With the rapid rise of e-commerce, Avanti has adapted to an evolving marketplace by focusing on fewer but more carefully considered product developments,” Jeff Kaufman, chief operating officer, explained sister publication Home Textiles Today. “Fewer collections and early production decisions help streamline our offerings and ensure they are aligned with consumer demand, minimizing the wait for customer reaction.”

Here is a summary of the lineup of product introductions for market week:

• Avanti Holiday ’25 bath. This collection is designed to infuse bathrooms with festive charm and elegant warmth. The line features intricately designed shower curtains, soft towels, cozy rugs, and whimsical figural bath accessories. The collection offers a mix of classic Christmas themes and cheerful winter motifs.

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  Izod Everyday Bath: This collection brings a fresh, sporty vibe to home bathrooms with designs that combine style and function. It includes printed shower curtains, absorbent towels, coordinating bath rugs, and essential bath accessories in classic patterns and easy-to-live-with colors.

• Nicole Miller Everyday Bath: New additions feature shower curtains, fashion-forward towels, textured rugs, and upscale bath accessories. Designed with both aesthetics and functionality in mind, Nicole Miller’s collection boasts contemporary patterns, subtle textures, and a refined color palette to complement a wide range of bathroom styles.

Because its bath accessories are largely produced in China, Avanti Linens is keeping a close eye on the evolution of the tariffs imposed by the federal government.

“We’ve tried to mitigate the impacts as much as we can, but bath accessories are not really made anywhere else in the world except China,” said Kaufman. “It’s not as simple as just moving the business somewhere else. And the question remains, who will [President Trump] whack next, where else will he impose tariffs. It’s just complete chaos.”

See also:

• Avanti Linens hits its stride with Nicole Miller and Izod collections
• Avanti leans in on casual decorating looks