Boll & Branch doubles down on brick & mortar stores
SUMMIT, N.J. – With two recent store openings, Boll & Branch has nearly doubled its retail footprint in one year – and more expansion is set for 2026.
The luxury bedding and home brand recently opened its 14th location at SouthPark in Charlotte, N.C., and its 15th retail location at Bethesda Row in Bethesda, Maryland. The brand also has a presence in over 100 Bloomingdale’s and Nordstrom locations.
Since the beginning of 2025, Boll & Branch has expanded into 7 markets. In addition to the new openings in North Carolina and Maryland, they include:
- Marietta, GA
- Palm Beach Gardens, FL
- Fairfax, VA
- Birmingham, AL
- Edina, MN
“Our retail stores continue to deliver exceptional results, with revenue up nearly 60% year-over-year, demonstrating both the strength of the channel and the deep loyalty of our customers,” said Katia Unlu, chief commercial officer.
In 2026, Boll & Branch will continue to focus its physical store expansion along the East Coast, throughout the South, and into the Midwest with a cluster-based growth strategy to maximize the brand’s impact.
“Nearly doubling our retail footprint this year is a pivotal milestone in bringing the Boll & Branch experience to more customers nationwide, while creating meaningful, 1:1 relationships within each local community we serve,” said Unlu.
