Ivystone CEO helps businesses remain creative and entrepreneurial | Doug Cofiell

In recent years, Ivystone, a rep group that accommodates both gift and home accents companies, has expanded its portfolio with the acquisitions of several other rep groups, most recently bringing OneCoast into the fold in late 2024. According to Ivystone CEO Doug Cofiell, the company’s success with these acquisitions is due to having built a foundation that allows each new rep group to operate independently, but now with an infrastructure that provides stability and efficiency. “We let the businesses remain creative and entrepreneurial,” Cofiell said. “We support them with a solid financial and technological system.” Ivystone incorporates a mix of national and regional representation for its vendors, working to give its clients dedicated attention and insights that help them to thrive. Part of Ivystone’s strategy is to have two divisions — gift and home accents/lifestyle — that help expand companies’ reach across a broader cross-section of retailers. As a result of this innovative and results-oriented approach to supporting the companies that benefit from Ivystone’s services, Cofiell was named Gift for Life‘s 2025 Lifetime Achievement Award recipient at this year’s Retail Excellence Awards in Dallas. While Cofiell was honored to receive the award, he said it is a testament to the entire Ivystone team. “Our team is a robust group of individuals,” Cofiell said. “With everything we’re achieving, we’ve been really successful because of our team.”