LoveShackFancy expands beyond the kids’ room at Pottery Barn
Lifestyle and fashion brand LoveShackFancy is getting bigger play across the Pottery Barn family of brands.
SAN FRANCISCO – Lifestyle and fashion brand LoveShackFancy is getting bigger play across the Pottery Barn family of brands.
The expansion includes new collections that build on customer reaction to the existing partnership with Pottery Barn Kids and Pottery Barn Teen and includes a debut collaboration with Pottery Barn.
For the grown-ups, the LoveShackFancy assortment includes tabletop, bedding, bath textiles, decor, wall and window coverings, flooring, and seating.
The collaboration features a range of design details, including lace crochet on the sheets, pillows, and napkins, diamond-stitched quilting on the bedding, embroidered embellishments on the towels and pillows, and glassware with etchings and hand-cut patterns.
“Our debut collection blends timeless elegance with whimsical charm and quality craftsmanship creating thoughtfully crafted pieces that inspire everyday moments of beauty,” said Monica Bhargava, president of Pottery Barn.
The expanded Pottery Barn Kids and Pottery Barn Teen collections feature new designs inspired by LoveShackFancy’s pastel ombre fashion capsule and delicate floral prints. The new collections are designed with eco-minded materials and include GreenGuard Gold Certified furniture, organic cotton bedding, dorm décor, textiles for nursery, kids and teen rooms and outdoor accessories.
“The LoveShackFancy aesthetic continues to inspire us to innovate our collaboration for baby, kids, teen and dorm,” said Jennifer Kellor, president of Pottery Barn Kids and Pottery Barn Teen. “The response has been overwhelmingly positive, and we’re excited to expand our collection with beautiful summer and dorm designs in new product categories that embody the LoveShackFancy lifestyle for all life stages.”
The collections are now available exclusively in select stores, and online at potterybarn.com, potterybarnkids.com and potterybarnteen.com.
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