MacKenzie-Childs poised to livestream through new partnership
Brand legacy pieces and product bundles will launch, along with a new colorway.
MacKenzie-Childs is making its debut on QVC on March 6 with a kitchen, dining and entertaining assortment that will include brand legacy pieces and product bundles exclusive to QVC.
The launch will also include a brand-new colorway, which company executives declined to reveal before the show airing.
“We’re thrilled to bring shoppers yet another way to experience MacKenzie-Childs, with a new opportunity to share our designs, heritage and craftsmanship in a meaningful way through video content,” said Rebecca Proctor, chief brand officer and creative director of MacKenzie-Childs. The brand also works with retailers such as Amazon, Neiman Marcus, Bloomingdale’s, Williams-Sonoma, Belk and Wayfair.
“Working with QVC, a leader in livestream commerce, enables us to showcase MacKenzie-Childs in an engaging shopping experience across multiple platforms, that reaches both our brand fans and QVC’s loyal audience.”
See also:
MacKenzie-Childs teams with blogger on new ceramic collection
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