NY Now prepares for 2025 Summer Edition with emphasis on ‘reliable’ inventory

NEW YORK – NY Now is preparing for a “vital” summer edition featuring specially curated areas, brands with unique values and an emphasis on in-person commerce.

Product designers and buyers from across the industry are “turning even more strongly” to the market as a “key opportunity for forging, strengthening and growing buyer/supplier relationships to ensure the most reliable and profitable inventory supply chains,” according to a press release from NY Now. The summer market takes place Aug. 3-5 at the Jacob K. Javits Center in New York.

“There is truly no substitute for the tangible, in-person experience for independent retailers when sourcing the most trending products and making connections with the most reliable suppliers for those products that are the lifeline of their business,” said Matthew Mathiasen, show director of NY Now. “In advance of our August event, we have been hearing directly from both buyers and suppliers. And the overwhelming consensus is that NY Now is becoming increasingly vital to their supply chain relationships and aligning their business with the latest trends of our industry.”

The summer 2025 market is expected to have several notable highlights, including access to brands with unique values such as female-founded, handmade, clean ingredients and more. There will also be three new lounge areas tailored to their respective sub-expos: Home, Gift & Lifestyle and Jewelry & Accessories.

NY Now will also feature four “destination markets” designed to help create a more unique sourcing experience. These markets include:

• Incubator Program: Created for new exhibitors who are emerging designers and makers (under 5 years old) to help them launch and grow their wholesale businesses by providing a more hands-on market experience, as well as more accessible booth package rates.
• Rising Artisans: Showcasing the newest sustainable designers and global artisans, while providing exclusive one-on-one coaching by an industry expert to help maximize market success. Through webinars, guidance and more, participants gain an understanding of how to shape their product collections, marketing materials, and booth displays to attract buyers and get orders.
• Luxury Lifestyle: Offering an elevated aesthetic and featuring a visual landscape of curated designers, the Luxury Lifestyle neighborhood at NY Now showcases the timeless elegance of exhibitors’ products such as exquisite drop earrings, intricate statement pieces, precious gems in vibrant colors, textured mixed metal and much more.
• International Pavilions: Allows buyers to step into a global marketplace of creativity and culture where artisans from every corner of the world showcase their exquisite crafts, unique designs, and traditional treasures within these dedicated country-specific pavilions.

Also new for summer is the shifting of Buyer/Exhibitor Roundtables. In an effort to increase visibility and accessibility for all attendees, these conversation events are being moved from behind closed doors to the heart of the show floor.

“NY Now is all about creating unparalleled sourcing connections and doing it in a way that caters to the needs of a vast and diverse marketplace of buyers and suppliers,” said Mathiasen. “During these times of unusual uncertainty across international markets and supply chains, NY Now serves as a beacon of stability that helps instill confidence with all of our stakeholders as a true partner dedicated to their ongoing growth and success.”

More information on the upcoming edition of NY Now can be found online.