Ruggable offers a taste of the Rustic Riviera
The new assortment is the brand’s largest in-house collection to date, with 30 new styles.
GARDENA, Calif. – Ruggable has introduced its new Rustic Riveria collection, which leans into the rich history of country coastal life, according to the company.
This vintage-inspired collection builds upon the success of Ruggable’s best-selling global bohemian style category and marks the brand’s first full in-house collection since January 2024.
“The Rustic Riviera collection seamlessly blends the nostalgic country coastal aesthetic with the carefree elegance of bohemian global influences,” said Maria O’Brien Ruggable vice president of design. “Vintage Floral motifs, heritage stripes and foulard patterns bring a touch of coastal paradise into the home, offering a sensibility that is both refined and familiar.
The Rustic Riviera collection offers an elevated take on the ‘coastal grandma’ aesthetic and evokes a sense of discovery, nostalgia and charm, the company said.
Inspired by Merseille and Tuscan aesthetics, the assortment ranges from refined, timeless styles to bold, ornate designs in warm hues. With vintage floral patterns, foulard prints, rustic woven plaids and intricate stripes, this collection fuses classic and contemporary design and offers a taste of the Mediterranean lifestyle without leaving your home.
Rustic Riviera is the brand’s largest in-house collection to date, with 30 new styles, including 14 indoor rugs, 9 outdoor styles, 7 bath mats, and 6 pillows. The assortment, designed with Ruggable’s signature machine-washability, is available in various sizes on Ruggable.com, starting at $89.
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