Williams-Sonoma Inc. acquires Dormify intellectual property
The company plans to relaunch Dormify in 2026.
SAN FRANCISCO – Williams-Sonoma Inc. has acquired the intellectual property of Dormify, an e-commerce site tailored to college students and young adults seeking curated, space-saving home solutions, for an undisclosed sum.
“The acquisition of Dormify’s intellectual property aligns with our strategy to build and acquire brands that meet customers at every stage of life across various aesthetics,” said Laura Alber, President and CEO of Williams-Sonoma, Inc. “We look forward to integrating our operational excellence, in-house design capabilities, digital expertise, and world-class customer service into Dormify to accelerate the brand’s growth and scale its reach.”
Williams-Sonoma plans to relaunch Dormify in 2026.
Alber said the strategic acquisition reinforces Williams-Sonoma, Inc.’s ongoing commitment to long-term growth and showcases the company’s ability to pursue targeted opportunities that capture market share and unlock white space across key demographic and lifestyle segments.
The following additional brands are currently under the Williams-Sonoma umbrella: Williams-Sonoma, Pottery Barn, Pottery Barn Kids, Pottery Barn Teen, West Elm, Williams-Sonoma Home, Rejuvenation, Mark and Graham, and GreenRow.
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