The architect’s appliance brand: Gaggenau | News | Architonic

It is a truth universally acknowledged, that the architect is always right. Okay, maybe it’s the customer. Or maybe, as Gaggenau believes, it is both. The 340-year-old kitchen appliance maker is on a mission to confidently tread the line between functionality and beauty, never compromising on either, so that its products thrill the end user with innovation and ergonomics while the architect is seduced by an unprecedented economy of form. Of course, architects are end users and customers may have a Pawson-esque design vision, but the point is, Gaggenau not only considers the end customer, but also the architect in everything from the very design of its product to the wrap-around service it offers. Always on hand, for example, is a microsite sharing news and advanced planning tools, relationship managers and a global network of des…

It is a truth universally acknowledged, that the architect is always right. Okay, maybe it’s the customer. Or maybe, as Gaggenau believes, it is both. The 340-year-old kitchen appliance maker is on a mission to confidently tread the line between functionality and beauty, never compromising on either, so that its products thrill the end user with innovation and ergonomics while the architect is seduced by an unprecedented economy of form.

Of course, architects are end users and customers may have a Pawson-esque design vision, but the point is, Gaggenau not only considers the end customer, but also the architect in everything from the very design of its product to the wrap-around service it offers.

Always on hand, for example, is a microsite sharing news and advanced planning tools, relationship managers and a global network of des…