Tread lightly: shoe stores with brand-focused lighting concepts | News | Architonic
The task of creating suitable lighting for retail spaces seems simple enough. By balancing individually considered task lighting together with more ambient general lighting, stores can highlight products without revealing their flaws, while also ensuring that important signage and other store sections remain visually available. And all without flooding the space with uncomfortable white light. As any Hollister store will tell you, however, in the world of fashion, retail design is less about selling products as much as selling an image. Famous for their poorly lit, deafeningly loud interiors with the intense scent of cologne, the American fashion retailer positions itself definitively and exclusively towards the young, namely by excluding anyone old (and uncool) enough to complain about the conditions. Once a purely performance-focused sportswear product, sneaker retail and marketing concentrated on high-tech innovations like support, cushioning, aeration and endurance…
The task of creating suitable lighting for retail spaces seems simple enough. By balancing individually considered task lighting together with more ambient general lighting, stores can highlight products without revealing their flaws, while also ensuring that important signage and other store sections remain visually available. And all without flooding the space with uncomfortable white light.
As any Hollister store will tell you, however, in the world of fashion, retail design is less about selling products as much as selling an image. Famous for their poorly lit, deafeningly loud interiors with the intense scent of cologne, the American fashion retailer positions itself definitively and exclusively towards the young, namely by excluding anyone old (and uncool) enough to complain about the conditions.
Once a purely performance-focused sportswear product, sneaker retail and marketing concentrated on high-tech innovations like support, cushioning, aeration and endurance…
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