Wayfair targets New York metro shoppers with third retail site

First came Chicago, then Atlanta, and now Wayfair is planning to add a third retail site on the East Coast.

Wayfair targets New York metro shoppers with third retail site

BOSTON — A year after the opening of its first store in suburban Chicago, Wayfair has revealed plans for its third large-format retail outlet, this time in Yonkers, N.Y.

The 114,000-square-foot Yonkers store is scheduled to open in early 2027 at the open-air, lifestyle center Ridge Hill in Westchester County. It will follow the 2026 debut of Wayfair‘s 150,000-square-foot store in Atlanta.

“New York is one of the most design-forward markets in the world,” said Liza Lefkowski, vice president-merchandising and stores, “and Yonkers gives us the space to bring our retail vision to life The location lets us serve everyone from Manhattan to Westchester and beyond with an inspiring, full-scale shopping experience.”

The store will include 19 departments ranging from furniture and décor to outdoor living and home improvement, all organized by style and with an eye toward helping customers navigate the store. Many of the items will be from Wayfair’s Verified program, a recently launched initiative in which selected items undergo a multi-step evaluation process by Wayfair product specialists.

Yonkers Mayor Mike Spano, calling Wayfair “a premier go-to destination for home shopping,” said the city “is excited to be among the first markets to host its large-format retail store. We look forward to seeing their Yonkers store prosper and attract shoppers here from around the region.”

Ridge Hill is owned by Jamestown, Nuveen Real Estate and Taconic Partners through a joint venture partnership. Existing retailers at Ridge Hill includes Apple, L.L. Bean, Banana Republic, Lowe’s, Sephora, Sleep Number, T.J. Maxx, Whole Foods and experiential entertainment brands such as Hapik climbing park, iFLY indoor skydiving, Monster Mini Golf and a Legoland Discovery Center.

“Over the past year, we’ve seen firsthand how a thoughtfully designed physical store can deepen engagement, drive growth and introduce the Wayfair brand to entirely new audiences,” said Lefkowski. “The upcoming Yonkers store builds on that momentum, bringing an immersive retail experience to the New York metro area and delivering the same inspiration, convenience and flexibility our customers have come to expect.”

Since opening the Wilmette store a year ago, Wayfair has welcomed more than 720,000 visitors there and seen 15% higher growth in Illinois compared with its national average. More than half of purchasing customers were new to the Wayfair brand.

Wayfair’s in-store events, the company noted, have attracted 75 or more guests, many of whom are first-time visitors. It has also partnered with Connections for the Homeless, a local organization, as another means of engaging with the community.

Wayfair is celebrating the Chicago-area store’s first-year anniversary and Memorial Day with an online sale offering up to 70% off, along with an extra 10% discount for in-store purchases. There will also be birthday cake to the first 100 in-store customers May 24-26.