WithIt breakfast panel explores what motivates today’s digital consumer
HIGH POINT — WithIt’s “Future of Home” Fall Education Breakfast will examine how digital discovery, online and in-store shopping, personalization, brand engagement and emerging technology are reshaping the consumer journey. The women’s leadership development network for the home and furnishings industry will host the breakfast on Sunday during High Point Market.
The discussion will be led by Jaye Anna Mize, vice president of advisory and partnerships at Future Snoops, and will include Chaya Krinsky, co-founder and lead designer of Tov Furniture, and Laura Forsythe, senior vice president of merchandising at Ashley Furniture.
The trio will explore how consumers are discovering products, what influences their purchasing decisions, what they are willing to buy digitally, what still draws them into a store and what those changing behaviors may signal about the future of the home furnishings industry.
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“Today’s consumers are changing the way they discover, shop for and purchase home furnishings, and those changes affect all of us across the industry,” said Amy Van Dorp, executive director of WithIt. “We’re excited to bring together industry leaders who can share their perspectives on these evolving behaviors and what they mean for the future.”
The WithIt Fall Education Breakfast, presented by Myriad Software, will be held 7:30-9 a.m., Sunday, Oct. 18, at The Factory at Congdon Yards. Free limited parking is available at Congdon Yards during the event. Tickets — $35 for WithIt members and $50 for guests — include a full breakfast and networking opportunities. Click here to register.
