Alfredo Paredes in High Point, Revival’s ugly floor contest, Ruggable’s TV campaign | Rug Report
Find out all the latest rug news from Patterson Flynn and Alfredo Paredes, Tumble, Ruggable, Revival and A Rum Fellow.
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Patterson Flynn is expanding its rug collection with designer Alfredo Paredes, debuting at High Point Market in a few weeks.
Following its initial launch last summer, the collaboration continues with new colors, materials and constructions that bring fresh energy to existing designs inspired by Paredes’ Cuban roots.
To announce this new line, Patterson Flynn and Alfredo Paredes will host a cocktail party open to all High Point Market attendees at the showroom during market to celebrate the launch.
DATE: Saturday, Oct. 17
LOCATION: 313 Space – 205 (Alfredo Paredes Showroom)
COCKTAIL PARTY: 4 p.m. to 6 p.m.
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Tumble is launching four new rug capsules this fall that the company said are “new designers in grounded seasonal hues and modern patterns,” and are always spillproof and machine washable, as well as pet- and kid-friendly.
ECHO
Midcentury geometric patterns for bold, unexpected energy
ELLIS
Vintage-inspired geometry and a timeworn finish for warm, effortless, lived-in character
LONDON
Persian-inspired motifs and moody color for timeless, heirloom appeal
KIYO
Clean geometry, tonal texture, and soft linear details for a calm, balanced sense of modernity
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Ruggable has launched its new brand campaign under the creative direction of Mojo Supermarket and directed by Argentine-British filmmaker Lucrecia.
The campaign chronicles one woman through a single day, moving dynamically from work to parenting to hosting to rest, with a different Ruggable rug not only physically anchoring her daily life, but also offering moments of unapologetic delight, joy and even reprieve.
“This campaign centers on our consumer muse, the woman we design for, the one living five lives in one day: working, hosting, parenting, resetting, and still finding room to be herself. Her reality is joyful and multidimensional, and we wanted a campaign that reflects just that,” said Lauren Sherman-Kaoud, Ruggable chief marketing & creative officer. “She’s always had to choose between things that represent her taste and things that can keep up with her life. We don’t force that choice between style and function.”
As part of Lucrecia’s music video and commercial work, known for striking visual transitions and intimate, lived-in storytelling, Ruggable’s campaign follows the woman’s movement from room to room as the Ruggable rug beneath her changes with each new role she seamlessly takes on.
“The empty, perfect room is the saddest image in home goods advertising,” said Armando Turco, President of Mojo Supermarket. “Real homes have a dog, tripping hazards on the floor, a glass waiting to be spilled, and your extended family showing up at 7 p.m.”
The campaign will run throughout the remainder of 2026 and will appear across TV, YouTube, Meta, TikTok and Pinterest.
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Revival Rugs is hosting its first-ever Ugly Floor Contest, launching tomorrow, Oct. 1.
From October 1st – 31st, participants can submit a photo of the ugliest floor in their home for the chance to win a $1,000 Revival Rugs gift card and a free design consultation.
The contest highlights one of the most common decorating pain points, whether it’s outdated tile, worn flooring, or a rental that needs a temporary fix, and shows how a rug can transform a space without a full renovation.
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British rug brand A Rum Fellow is inviting customers to win a hand-knotted rug and help those affected by the recent floods in Nepal.
The company said the fundraiser is in support of its artisans in Nepal after recent catastrophic floods have swept away entire communities, destroying homes, livelihoods and families in an instant.
For over a decade, Nepal and its extraordinary artisan community have been at the heart of rugs sold by A Rum Fellow.
“While our direct weaving partners thankfully escaped harm, the surrounding communities where they live and work face devastating loss. Nepal provides us with the most beautiful craftsmanship, trust and partnership; this is our way of giving back,” the company said in a release. “These aren’t just suppliers to us; they’re artisans we’ve built genuine relationships with, whose skill and craft our entire business is built on.”
Raffle tickets cost roughly $27 each and will provide direct, life-saving aid through the British Red Cross, including clean drinking water, food supplies, and emergency shelter; hygiene facilities and medical care to prevent waterborne diseases and long-term relief to help rebuild homes and restore devastated local economies.
The prize is a bespoke hand-knotted rug of the winner’s choice with any design, any color, and any standard or custom size.
The company is encouraging multiple entries for more chances to win. The contest closes at midnight local time on Thursday, Oct. 8.
The winner will be contacted by email within 7 days of the closing of the drawing. The company will be in touch with the winner to arrange delivery and discuss international shipping and customs costs, which will be payable by the winner.
Click here to purchase a raffle ticket to win A Rum Fellow rug.
