Arteriors adds a touch of Hollywood glamour to expanded L.A showroom
The 4,000 square-foot space is example of the company’s rebranding efforts that focus on visual identity and elevated service.
LOS ANGELES — Arteriors has unveiled its significantly expanded showroom here in Los Angeles, a 4,000 square-foot space notable for its gallery-style displays, shoppable vignettes and hospitality services.
The new showroom, which is double the size of the previous space, is part of Arteriors’ rebranding strategy that focuses on a strong visual identity and elevated service.
“When you enter an art gallery, you find yourself in an atmosphere designed for lingering; a place where you can immerse yourself in beauty and let inspiration come to you. That was our goal for this new showroom experience,” said Barb Fuller, vice president of marketing & visual merchandising. “Creating space for inspiration, learning and connection.”
The showroom, situated on Melrose Ave. in West Hollywood, has a southern California feel with its high ceilings, transient light and soft white interiors. Vignettes are complemented by custom millwork displays that showcase products by category that’s curated but easily shoppable, Arteriors said. It will be updated regularly with the company’s latest introductions.
Arteriors will also host Continuing Education Units (CEUs) in the showroom for interior designers, on topics such as supply chain, incorporating sustainable practices, and designing with sustainability in mind.
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