Bassett Mirror unveils design innovation, strengthens sales network
HIGH POINT – Furniture and wall décor company, Bassett Mirror is set to showcase its introductions and design innovations at InterHall in space IH-210 during this week’s High Point Market.
“InterHall has become an important part of how we connect with the design community,” said Melissa Whitaker, president and CEO. “It’s a setting that invites exploration and conversation, allowing buyers and designers to experience our style in a fresh way while our flagship showroom provides the full breadth of the line.”
Whitaker said the 12,000-square-foot InterHall space offers an intimate, trend-focused experience, highlighting a mix of furniture, lighting, mirrors and wall décor.
The concept showroom lets the company experiment with presentation and highlights the newest trends it is seeing across the market, according to Jordan Noe, Bassett Mirror vice president of merchandising and product development.
Product debuts include:
Nara server – Featuring back-painted glass doors in a dark floral motif accented with touches of gold leaf. Custom brass twig-form hardware completes the look.
Zander server – Makes a bold statement with its intricate inlaid wood, bone and metal door fronts arranged in a modern cubist pattern. Set within a whitewashed mango wood frame and elevated on sculptural sandcast brass legs.
Amelia and Melrose accent chests – Geometric pieces finished in lustrous high-gloss terracotta and turquoise lacquers. Each is accented with an agate-pattern inlay hardware.
The company has also partnered with Style Connection, a multi-line sales agency which will now represent the company in New York, New Jersey, Virginia, Maryland and the District of Columbia.
“Expanding our reach through strong regional representation is a cornerstone of our growth strategy,” said Whitaker. “Style Connection’s reputation for excellence and their long-standing relationships with top accounts make them the ideal partner to help us strengthen service and build business in these markets. They understand the pulse of the industry and share our passion for exceptional style and service.”
Whitaker said the strategic partnership unites Bassett Mirror’s legacy of quality furnishings and innovative design with Style Connection’s regional relationships, market expertise, and customer-focused approach.
Founded in 1923, and currently in its fourth generation of family ownership, Bassett Mirror offers furniture, lighting, mirrors, art, and wall décor. The company‘s main showroom is at IHFC G-170.
