Benjamin Moore’s 2027 Color of the Year is a timeless green
MONTVALE, N.J. – Paint company Benjamin Moore has named Webster Green (HC-130) as its 2027 Color of the Year.
The company said Webster Green is a quintessential green that bridges timeless design with contemporary aesthetics with its sophisticated composure that enlivens and adapts across design styles.
“For 2027, our focus centered on the green color family. When we looked across the past, present and future of color trends, variations on green consistently demonstrated remarkable staying power,” said Andrea Magno, Benjamin Moore vice president of brand, color and integrated marketing. “Webster Green HC-130 reflects this timeless appeal by pairing reassuring stability with optimistic energy. Its composed nature feels both rooted and forward-looking, while enhancing spaces that feel distinctive, collected and continually new.”
Magno said that from its presence in archival hand-drawn renderings to forward-thinking points of inspiration, Webster Green HC-130 exemplifies enduring relevance and classic appeal through the ebb and flow of trend cycles while anchoring and elevating a thoughtfully curated palette of colors.
Webster Green HC-130 is remarkably versatile. It works beautifully as a sophisticated accent, a distinguished choice for a living room or study, an expressive selection for kitchen cabinetry or a welcoming front door. Its depth and chroma allow it to work across traditional, contemporary and transitional design styles.
The 2027 Color Palette for Benjamin Moore includes the following additional colors:
- White Down OC-131– Cozy off-white with featherlight softness
- Nelson Blue CW-635 – Watery pale blue that emanates casual elegance
- Shakespeare Tan 228 – A golden neutral with nuanced undertones
- Antique Copper 1169 – Warm, spiced undertones ground this sophisticated brown
- Wild Aster 1240 – A graceful pink with notes of pale gray
- Durango 2137-30 – A deep neutral with rooted olive tones
- Townsend Harbor Brown HC-64 – Grounded burgundy with classic elegance
From elegant pales to earthy deeps, each color holds a position in the palette whether in combination or as a standalone hue, taking cues from the past while expressing a fresh and on-trend presence today.
The Benjamin Moore Color of the Year selection process draws on decades of design expertise and architectural trend analysis that is conducted by the Benjamin Moore Color Marketing Team.
The Color Trends 2027 palette builds directly on the success of previous selections, each of which has influenced residential and commercial design standards across North America and 74 countries globally.
