Canadian furniture brand Article to open its first furniture stores in the U.S.
VANCOUVER — Canadian-based furniture brand Article will open its first two furniture stores in the U.S. this fall.
The company, which launched in 2013 as a direct-to-consumer retailer, says it selected San Francisco and Bellevue, Wash., to launch the stores, based on historically strong e-commerce performance in both markets.
Article‘s debut store opened in August 2024 and surpassed expectations, driving 47% revenue growth in the local Vancouver market in 2025.
Building on that momentum, the company says its expanding its physical retail footprint in the U.S. to support future growth. The U.S.. is Article’s largest customer base, with California and Washington consistently ranking among the top five states for e-commerce performance.
“We see physical retail as an extension of the business we built online and are approaching expansion with discipline,” said Aamir Baig, co-founder and CEO of Article. “The West Coast has always been core to our business and represents roughly a quarter of total purchases. It’s where our company is headquartered and where we built early infrastructure to support customer demand. Expanding our retail footprint to California and Washington is a natural next step.”
To strengthen relationships with West Coast customers, the new stores will be positioned to engage distinct audiences. In San Francisco, Article will open in the Design District, one of the city’s primary interior design hubs, to position itself among leading design brands and deepen engagement with trade and design-conscious customers.
The Bellevue store, located in the Bellevue Collection, a high-end urban shopping center just outside downtown Seattle, will cater to a broader, general customer base.
Store spaces will incorporate proven elements like curated vignettes and an extensive swatch library, making it easier for customers and interior designers to visualize their spaces and make purchase decisions. Free interior design services will also be available at both locations for customers who need support with room layouts and design plans.
Article’s continued investment in stores supports its broader strategy to build a durable, scalable retail footprint across North America. The company plans to open additional U.S. stores, along with up to five locations in Vancouver and Toronto, by early 2027.
