Destination design: Bernhardt makes its move in High Point
A transformation is under way at the northern end of High Point’s Design District, and market-goers will get their first look at a new showroom in April.
HIGH POINT — A transformation is underway at the northern end of High Point’s Design District, and marketgoers will get their first look at a new showroom in April.
Bernhardt Furniture, a whole home North Carolina-based furniture manufacturer, will open its new showroom at 101 N. Hamilton St. for spring High Point Market, April 26-30, debuting what company officials reference as a “cutting-edge and contemporary renovation.”
The two-story building that formerly housed Klaussner Home Furnishings bears little resemblance to its previous facade. Behind construction fencing, a white brick exterior now blends with the glass entrance, creating a modern showroom design that complements Bernhardt’s luxury product line.
“This new showroom is much more authentic to our brand aesthetic and every part of it, from the exterior to each interior room, showcases our passion for design,” said Alex Bernhardt Jr., president and CEO. “We want this space to not only present our furniture and collections within the most beautiful settings, but also to inspire each visitor to our showroom.”
Bernhardt noted that the new showroom highlights the company’s “dedication to creativity and design.” The interiors have an “art-focused style that is modern and pared down, showcasing textural materials that are a signature” for the brand, officials said.
An art gallery will feature original art works, while a new club within the building will offer a “soaring and breathtaking interior” that will host buyers for meals and social events,” according to company representatives. The new space will be notable not only for Bernhardt, but also for High Point Market.
“This is only the third furniture market space that Bernhardt has occupied in its 135-year history, including the first in Lenoir across from the corporate office and the International Home Furnishings Center location we’ve had for decades,” said Bernhardt. “We’ve known for quite a while that we needed a larger space to truly showcase our collections in a more elevated aesthetic, and the new location has 95,000 square feet, over 40% more space than the IHFC.
“But this showroom isn’t just about more square footage; it’s about crafting a destination at market, a gallery that is exciting and inspiring,” he continued. “We know that visitors to this building are going to be transported by what they see.”
Bernhardt is headquartered in Lenoir, N.C., and was founded in 1889 by John Mathias Bernhardt. Today, the company is led by the Bernhardt family’s fourth generation and has eight manufacturing facilities in North Carolina, six offices overseas and sales representatives in 50 companies.
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