Armen Living’s new Uwharrie Chair line to debut at Atlanta market
VALENCIA, Calif. — Contemporary lifestyle brand Armen Living will highlight new outdoor design trends and formally introduce the Uwharrie Chair Company line during the Winter Atlanta Market, running Jan. 13-19 at AmericasMart.
The company will present outdoor bar, dining and living furnishings alongside select best-selling pieces from Uwharrie Chair, which Armen Living recently acquired.
The combined display will be featured in Armen Living‘s showroom, located at B1-6-A-2, offering retailers, designers and market attendees a first look at the expanded outdoor assortment.
See also:
- Armen Living expands its outdoor footprint in Atlanta
- Armen Living brings color, clean design to Casual Market
Holly Lightfoot, director of product development, said Armen Living’s outdoor collections emphasize modern materials and textures paired with original designs.
“Armen Living’s hospitality-grade outdoor collections bring modern materials to the forefront, with original designs that feature unique wicker-like textures, high-performance fabrics, and stunning wood finishes,” Lightfoot said. “Heading into the winter markets in Atlanta and Las Vegas, our team is excited to showcase Uwharrie’s customizable outdoor furniture. Where we invite our existing retail customers, designers and market attendees to explore their collections alongside Armen Living’s award-winning outdoor furniture.”
The brand’s newest outdoor offerings focus on warm neutrals, tactile surfaces and rounded forms, reflecting broader lifestyle trends toward comfort and approachability. Lightfoot said the latest arrivals feature innovative weave materials and high-performance fabrics, with an aesthetic shaped by organic forms and mid-century modern influences.
A key addition this season is the Ember lounge and dining collection, along with expanded offerings in Armen Living’s Breeze, Driftbay, Pavilion and Kobalt collections.
The company also will feature its outdoor accent tables, which debuted in the fall and it says quickly became a customer favorite. Made from fiber-reinforced concrete, the tables are designed for both indoor and outdoor use and will be shown in Armen Living’s Atlanta showroom located at B1-7-A-2.
Armen Living’s outdoor division now includes more than 350 products across bar, dining, living and lounge categories. The assortment is designed to support mix-and-match merchandising and flexible buying options, allowing customers to purchase complete sets or individual pieces.
The company marked the fifth anniversary of its outdoor division in September. Kevin Kevonian, owner, president and CEO, said the acquisition of Uwharrie Chair represents a major growth opportunity.
“This is such an exciting time for Armen Living. With the recent purchase of the Uwharrie Chair Company, Armen Living is growing our family and joining forces with their team to unlock limitless possibilities in outdoor design,” Kevonian said. “Atlanta will be the first opportunity for our customers and outdoor buyers to be introduced to Uwharrie’s beautiful benchmade outdoor furniture that resonates with trade buyers and designers all across the country.”
To celebrate the debut, Armen Living will host a Cozy Winter Social on Jan. 13 and 14, offering morning and afternoon hospitality for trade buyers and industry professionals.
National Sales Manager Reb Nicholson said the company plans to expand Uwharrie Chair’s dealer network while preserving its legacy as a domestic manufacturer. Armen Living also plans to grow Uwharrie Chair’s North Carolina-based production facility, while maintaining uninterrupted fulfillment of existing orders.
In addition to the Atlanta market, Armen Living will showcase new arrivals at the winter and summer Las Vegas markets, in their showroom at B762 and at both spring and fall High Point markets (International Home Furnishings Center, H-721).
