Diversity Advocacy Alliance announces formation as independent nonprofit
HIGH POINT — The Diversity Advocacy Alliance (DAA) has formed as an independent nonprofit corporation, marking a new chapter for an organization that began as an initiative supported by the High Point Market Authority.
The transition is designed to give DAA greater capacity to build relationships and partnerships, sustain its work throughout the year and reach professionals beyond High Point. The organization will carry forward the community, programming and industry engagement developed through its work at High Point Market while establishing independent governance and operations.
Through its High-Point-Market-based activities, the alliance has brought professionals together through educational programming, networking, mentorship and recognition since 2022, including its DAA Awards.
See also: High Point Market Authority names 3 honorees of 2026 DAA Awards
As an independent organization, DAA intends to build on that foundation through year-round engagement, expanded collaboration and a broader national reach.
“This transition reflects both how far DAA has come and how much more the organization can contribute,” said Ben Johnston, chair of the DAA board, adding, “Becoming an independent nonprofit gives us a stronger foundation for carrying that work forward throughout the year and across the country.”
DAA’s transition represents an evolution of its relationship with the High Point Market Authority, which provided an important platform for the initiative’s early work and helped it establish connections within the home furnishings community.
“DAA has created meaningful opportunities for learning, connection and recognition within the High Point Market community,” said Tammy Covington, president and CEO of the HPMA. “We are proud of the foundation built through this work and of the people whose leadership has helped DAA reach this important stage, and we celebrate their launch as an independent entity.”
