HomeGoods harnesses star power for new sweepstakes campaign

FRAMINGHAM, Mass. – In its newly released marketing campaign, HomeGoods is encouraging consumers to find time to enjoy themselves.

The off-price home décor retail is teaming with award-winning actress and singer Jennifer Hudson on the sweepstakes promotion, Finding Time Off (FTO). The theme resulted from a recent survey HomeGoods commissioned, which found the 85% of Americans want to make time for things that spark happiness, but only 26% are satisfied with their current routine.

“At HomeGoods, we believe joy is often found in the little moments – like discovering the perfect candle, refreshing a cozy corner of your home, or stumbling upon something unexpected that makes you smile,” said Samantha Kussmann, manager of marketing, HomeGoods.

See also: HomeGoods hikes store opening outlook

As part of the campaign, HomeGoods is offering giveaways on its Instagram channel (@homegoods) from May 8–16, where fans can win a:

• Dream Weekend Getaway: A weekend retreat — culinary, spa, or crafting — plus a HomeGoods gift card for the winner and their guest.
• Personalized Room Makeover: A transformation of one chosen space in their home in partnership with a HomeGoods design expert.
• Private Shopping Spree: An exclusive before-hours shopping trip with a $1,000 HomeGoods gift card.

For each Instagram post, HomeGoods will also randomly award five bonus winners with a $500 HomeGoods gift card.

“I’m excited to partner with HomeGoods to encourage everyone to start Finding Time Off — whether it’s escaping to explore the aisles for hidden treasures or picking out the perfect mug. It’s all about carving out those small moments that spark joy and help you reconnect with yourself,” said Hudson.