Introducing Precision Video Placement: The Future of Video Advertising

Video is one of the most powerful ways to connect with an audience, blending visuals, audio, and storytelling to capture attention and drive engagement. More than just a tool for awareness, video is a strategic asset that helps businesses educate, engage, and build relationships with potential partners. As digital video continues to shape B2B decision-making, companies must ensure their message reaches the right audience at the right time. That’s where Precision Video Placement comes in. 

How Precision Video Placement Works 

Our newest marketing solution, Precision Video Placement, ensures your message reaches Home Accents Today’s opt-in, verified audience. By leveraging Home Accents Today’s trusted relationships, first-party data, and strategic partnerships with Google and OTT providers, we serve video ads directly to our audience on YouTube and CTV streaming channels. This guarantees your company’s message reaches industry decision-makers on these platforms, maximizing visibility and impact. 

The Impact of YouTube and Connected TV (CTV): 

Unlike traditional TV advertising, these platforms offer a modern experience, allowing brands to connect with high-intent viewers as they actively search, learn, and make business decisions. With precise targeting and direct access to our audience (only available via Home Accents Today), our strategic partnerships with Google enable us to place video ads directly in front of our audience as they consume video content. Studies show that CTV viewers have a 67% higher ad recall rate compared to traditional TV¹, while YouTube video ads generate a 43% higher conversion rate than standard display ads². By reaching the right audience at the right time, YouTube and CTV advertising deliver high-quality impressions, increased brand awareness, and stronger purchase intent. 

The Key Benefits of Precision Video Placement 

We’re not just running ads—we’re ensuring your brand reaches verified B2B decision-makers. Here’s what sets Precision Video Placement apart: 

1. Opt-In, Verified Audience Targeting: Your video ads are served exclusively to Home Accents Today’s audience —one we have deep, trusted relationships with. This allows us to know who they are, where they work, what they care about—and how to get in front of them. With an opt-in, verified audience, we can stay connected to this exact audience with video ads across multiple channels.

2. Expanded Digital Reach: As more viewers shift away from traditional TV to streaming, OTT advertising keeps your brand visible across multiple platforms and devices.

3. Stronger Brand Awareness & Recall: People remember what they see—viewers retain 95% of a message through video, compared to just 10% through text ³, making video an effective tool for brand awareness and storytelling.

4. Enhanced Engagement & Storytelling: The combination of visuals, audio, and storytelling creates an emotional connection that increases audience engagement and encourages action.

5. Competitive Advantage: Due to limited availability, be one of the first to leverage this new marketing opportunity and deliver your video message to our verified, opt-in subscribers. Stay ahead of competitors and position your brand as an industry leader.

Launch Precision Video Placement 

If your company already has high-quality video assets, Precision Video Placement offers a strategic way to amplify the impact of your message. By leveraging first-party data, we ensure your ads are served directly to an opt-in, verified audience of decision-makers actively engaging with industry content. Want to learn more about leveraging first-party data for better targeting? Explore our article here. 

For brands focused on omni-channel marketing, video advertising provides seamless cross-device compatibility, maximizing visibility across multiple platforms. Additionally, brands that emphasize storytelling and creativity will find Precision Video Placement to be the ideal solution for delivering a compelling and engaging brand narrative. Interested in strengthening your multi-channel marketing strategy? Learn more here. 

Ready to Elevate Your Video Advertising Strategy? 

With Precision Video Placement, you’re not just running video ads—you’re reaching an engaged, verified audience in brand-safe environments. Whether your goal is brand awareness, lead generation, or deeper audience engagement, our tailored strategy ensures your message makes an impact. 

Ready to take your video advertising to the next level? Let’s talk about how Precision Video Placement can elevate your brand’s digital strategy. 

Sources: 

¹ Linear TV vs. CTV Advertising: What’s the Difference? – MNTN 

² YouTube Ads Benchmarks (2025) – Store Growers 

³ Forbes: How To Incorporate Video Into Your Social Media Strategy