Jeffan partners with Tamara Day on new furniture collection
HIGH POINT— Full line sustainable furniture supplier Jeffan has announced a multi-year creative partnership with designer and TV host Tamara Day, with plans to introduce a curated furniture and home accents collection.
The collaboration, unveiled during the just-concluded High Point Market, focuses on pieces that emphasize natural materials, sculptural forms and accessible design. The collection will be available to trade buyers through Jeffan‘s retail and designer distribution channels.
“I’m beyond excited about our partnership with Jeffan,” Day said. “Not only do they make beautiful products, but they are intentional about quality materials that are sustainably sourced. Being able to design with Jeffan and create furniture that is timeless and beautiful is so meaningful. I can’t wait to see it all come to life.”
Jeffan CEO and founder Caroline Shibata said the partnership aligns with the company’s design philosophy while broadening its perspective.
“Partnering with Tamara, who shares our values on livable design and brings a deep understanding of the Midwest consumer enables us to expand our perspective in an authentic way,” Shibata said. “This collaboration brings a fresh point of view while staying true to what defines Jeffan.”
Day, host of HGTV and Magnolia Network’s “Bargain Mansions,” is known for transforming homes into spaces that balance comfort and elevated style. Her work, rooted in renovation and product design, has built a national following and resonates with retailers and designers across the U.S.
Chattanooga, Tenn.-based Jeffan produces handcrafted furniture and home décor using sustainably sourced and rapidly renewable materials, working with artisans globally to create its collections.
