New DTC brand launches with focus on plush blankets
Fast Facts:
- New DTC brand Cocoon launches with premium plush blankets priced $180–$270
- Brand identity developed with studio A Unified Whole
- Weighted blankets and expanded seasonal offerings planned for fall
- Bulk corporate orders start at 15 blankets
SHERIDAN, Mont. – Betting on the growth potential for the blanket segment, a new digitally native brand is joining the DTC fray with a line of plush blankets priced under $275.
Cocoon positions itself as a premium blanket brand that marries elevated designs with superior comfort. The debut collection features 18 neutrals, seasonal and striped colorways: Mist, Chaff, Silk, Loam, Nectar, Bark, Patina, Shell, Mulberry, Canopy, Primrose Stripe, Iris Stripe, Sunflower Stripe, Camellia Stripe, Poppy Stripe, Moss Wash, Charcoal Wash, and Strata Wash.
“Cocoon was born out of a desire to take a premium blanket and elevate it further by building a brand that provides a distinctly luxe experience from beginning to end,” said CEO Madison Trathan, who co-founded the company with her husband, Ned Trathan, and his sister, Elle Lemon.
Cocoon blankets are constructed of 95% polyester/ 5% spandex fabric and Oeko-Tex Standard 100 certified. They are available in three sizes:
Small: 36”x60” at $180
Medium: 50”x50” at $230
Large: 60”x72” at $270
The company cited data from Fortune Business Insights that projects the blanket category will grow from $26.6 billion in 2026 to $45.9 billion by 2034. Aiming to offer a distinct brand in that market, Cocoon’s identity and creative direction were created in partnership with A Unified Whole (AUW), a brand strategy and design studio. The blankets are intended to serve as both functional essentials and home decor.
“We leaned into inspiration from places like high-end fashion houses and Apple when designing our packaging, with every single blanket coming in a beautiful white gift box worthy of keeping and storing on display in your closet,” said Madison Trathan.
Weighted blankets will be available by fall, and Cocoon plans to update its seasonal offerings throughout the year.
The company also offers Cocoon blankets for corporate gifting, events, and hospitality. The bulk order minimum starts at 15 blankets. Bulk orders with custom packaging or label personalization are available with a 100–150 day lead time and a minimum order of 250 units.
