NY Now expands global reach to bring in more international brands
NEW YORK – NY Now, the twice-annual wholesale marketplace for the gift, home and lifestyle industries, has partnered with four international agencies to expand its global brand presentation and bring a broader range of international brands to the U.S. market.
Under the leadership of Rockview Management Group, NY Now has established partnerships with Isoldi Group, Sherwood Events Ltd., TQ Consulting GmbH and Universal Marketing. Through these partnerships, NY Now will introduce new international brands to its marketplace, offering them an opportunity to connect with U.S. retailers.
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The partnerships establish dedicated representation across several international markets:
- Isoldi Group, led by Gaston Isoldi, will represent NY Now in Central and South America.
- Sherwood Events Ltd., led by Robert Sherwood, will cover the United Kingdom and Ireland.
- TQ Consulting GmbH, led by Elizabeth Niehaus, will represent NY Now in Germany, Switzerland and Austria.
- Universal Marketing, led by Donato Cinelli, will represent NY Now in Italy.
Each agency will draw on its regional relationships and industry expertise to identify brands and encourage participation in the marketplace.
“Expanding NY Now’s international reach is an important step in strengthening the marketplace and creating new opportunities for brands and retailers to connect,” said Dorothy Belshaw, co-founder of Rockview Management Group and CEO at NY Now. “These partnerships reflect a commitment to bringing a wider range of global perspectives, products and design talent to the U.S. market, while continuing to build a dynamic and valuable sourcing destination for our retail community.”
For international brands, NY Now offers a platform to establish a presence in the U.S. wholesale market, build relationships with American retailers and showcase products across the gift, home and lifestyle categories.
“NY Now represents an exciting opportunity for brands in the international market to connect with U.S. retailers and grow their presence in one of the world’s most influential markets,” said Gaston Isoldi, managing director of Isoldi Group. “Through this partnership, we look forward to introducing distinctive brands to the NY Now community and building meaningful connections that support long-term growth and cross-market collaboration.”
The announcement reflects NY Now’s broader strategy under Rockview Management Group to strengthen the marketplace through expanded brand participation, renewed investment and revitalization of the Northeast regional wholesale community.
The next NY Now Winter Market will take place Jan. 31-Feb. 2, 2027, at the Javits Center in New York City. For more information about exhibiting or attending the Winter 2027 show, visit www.nynow.com.
