Plantea Estudio creates "theatrical and domestic" flower shop interior

Earth-coloured concrete, red-hued marble and gravel are combined in Alblanc Atelier, a garden-like flower shop interior in Madrid by local practice Plantea Estudio.

Alblanc Atelier is based in the city's Justicia neighbourhood, and prior to Plantea Estudio's renovation the space was empty, punctuated only by two structural metal columns.

Instead of installing dividing walls, the studio decided to arrange the space around a centrally-placed circular concrete plant stand and workspace, created bespoke for the project.

"Traditional flower shops set the flowers along the walls and leave the centre free for people to walk around, probably with a counter on the back wall," Plantea Estudio told Dezeen. "In this store, we needed to add a space to work with orders and organise workshops, and the possibility to make it independent from the shop – this layout also creates the effect of a 'parterre' in a garden."

Half of the volume faces the entrance and acts as the main display stand. Its tiered shape, comprising three thick steps, was made out of a single solid piece of earth-toned concrete.

"Concrete tinted in an earthy tone was decided to make it look like the ground from which the flowers grow, and also to produce maximum intensity in the dialogue between the heaviness and permanence of the structure, and the lightness and ephemerality of the flowers," the studio said.

Flowers and fronds of greenery have been placed in cylindrical glass vases on each step of the concrete volume, creating a vibrant display facing the doors that lead directly out onto the street.

"[The stepped display] faces outward like the classic kiosks, extending toward the viewer, filled with flowers," the studio said. "The flowers seem to emerge directly from it."

A floor-to-ceiling linen curtain divides the display case, with its other semicircular half acting as a work surface for conducting workshops and preparing large flower arrangements and orders.

The studio also designed a C-shaped worktop made from red marble, which is supported by concrete legs that match the material used for the plant stand.

"Red marble is a very common material in the ground floors in Madrid, many doorways are built with this kind of marble," the studio told Dezeen. "And it also works well to imagine it as hardened, crystallised earth to work over it with the flowers."

The walls and ceilings were rendered in a neutral shade, tinted with a light sandy pink hue to create a warm backdrop for the centrally placed circle and the shop's verdant produce.

Plants are also visible from the two picture windows in the area to the rear of the shop, which look out over a plant-filled courtyard.

A plethora of different lamps create a dynamic lighting scheme for the space. Aluminium pendant lamps by Ferm Living are suspended on long wires, an Isamu Noguchi paper lamp sits on the side, and a couple of glowing wall lamps add to the mood lighting.

"[The lighting] contrasts with the strength of the central piece, creating a scheme that is both theatrical and domestic, focused on the flowers and work surfaces," the studio continued.

Functional elements include track lighting that joins the exposed surfaces on the ceiling to provide task lighting, and a terrazzo sink mounted on the wall below one window.

Alblanc Atelier is a family-owned florist founded in 2017. It has locations in both Madrid and Barcelona.

Brothers Lorenzo and Luis Gil founded Plantea Estudio in 2012, and were joined in 2017 by architect Carla Morán. The studio's portfolio consists primarily of small-scale projects in the hospitality, workplace, retail and residential sectors.

Dezeen has covered a number of its projects in the past, including a Berlin-based bakery lined with glossy tiles and stainless steel, and a scantly-decorated store for footwear brand Veja.

The photography is by Salva López.

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