Pooh Vichidvongsa: Building inclusion at pOpshelf | People to Watch

After a year and a half in her role as senior vice president at pOpshelf, preceded by 16 years in various positions at parent company Dollar General, Pooh Vichidvongsa has a proven track record of success. pOpshelf offers affordable seasonal, housewares, home décor, health and beauty products. The Empower Role Models listed Vichidvongsa as a 2024 role model for her significant contributions to the inclusion of ethnically diverse employees at the company. Additionally, she was on INvolve’s Heroes 100 Future Leaders Role Model list in 2022. As a mentor and advocate for inclusion, Vichidvongsa also played a key role in establishing the company’s Asian American Pacific Islander employee resource group. “This year, I’m most proud of leadership to implement a Back to Basics strategy across the pOpshelf landscape, which delivered another quarter of strong same-store sales growth,” she said. “Additionally, I feel this year has seen strategic brand recognition and loyalty built and amplified across all 21 states where we operate.” Looking ahead, Vichidvongsa said she is excited to see the implementation of new technology the company recently added behind the scenes to further enhance the customer experience.