Virtual brand spaces: exploring the visual worlds of Danthree Studio | News | Architonic
It was quite a surprise when RICHTER+FRENZEL presented its own premium brand for high-quality bathroom furnishings last fall. The Bavarian company is considered a pioneer in the German Sanitary and Heating Wholesale Trade, organises the annual RIFA trade fair in Nuremberg and is now embarking on a journey towards end customers. FOR is the name of the brand in question, which is committed to aspects such as individualisation, comfort and well-being. Its product range is broad: from washbasin, bathtub and shower fittings to bathroom ceramics, furniture and accessories. Richter+Frenzel works with experienced producers in Germany and Italy to manufacture FOR's five distinctive future series. But how does this new brand take shape? How do you charge a name with emotion? And how do you create visual worlds that bring the range to life even before all the products can be physically assembled in one place? Richter+Frenzel entrusted the Munich-based AGENTUR RICHTER with the market launch,…
It was quite a surprise when RICHTER+FRENZEL presented its own premium brand for high-quality bathroom furnishings last fall. The Bavarian company is considered a pioneer in the German Sanitary and Heating Wholesale Trade, organises the annual RIFA trade fair in Nuremberg and is now embarking on a journey towards end customers. FOR is the name of the brand in question, which is committed to aspects such as individualisation, comfort and well-being. Its product range is broad: from washbasin, bathtub and shower fittings to bathroom ceramics, furniture and accessories. Richter+Frenzel works with experienced producers in Germany and Italy to manufacture FOR's five distinctive future series.
But how does this new brand take shape? How do you charge a name with emotion? And how do you create visual worlds that bring the range to life even before all the products can be physically assembled in one place? Richter+Frenzel entrusted the Munich-based AGENTUR RICHTER with the market launch,…
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