With bump in revenue, Wayfair sees improving numbers for Q1 2025

BOSTON — With net revenue virtually flat year-over-year, Wayfair did see a small bump in total revenue and a larger one in U.S. revenue for the first quarter ended March 31.

Total net revenue for the quarter came in at $2.73 billion, up from $2.729 billion in last year’s first quarter. U.S. net revenue was $2.4 billion, an increase of 1.6% or $38 million year-over-year. International net revenue for the period was down 10.9%, partially attributed to a negative currency growth of 7.1%.

Wayfair reported a gross profit of $837 million, 30.7% of total net revenue. Net loss for the period was $113 million or 89 cents per diluted share.

Net cash used in operating activities was $96 million, and the company reports cash, cash equivalents and short-term investments totaled $1.4 billion, with total liquidity of $1.8 billion, including availability under its revolving credit facility.

“Despite persistent category volatility which marked a fourth consecutive year beginning with contraction, we were able to once again outperform our peers and take healthy market share while driving meaningful improvements in profitability,” said Niraj Shah, CEO, co-founder and co-chairman, adding, “Tariffs are clearly top of mind for everyone; while there’s a lot of uncertainty in the broader economy, we have direct line of sight and strong conviction on what we need to do for both our customers and our suppliers.”

Other first quarter highlights for the company:

• Active customers declined 5.4% to 21.1 million by the end of the quarter.
• LTM net revenue per active customers was up 4.7% YOY to $562.
• Average order value was $301 in the first quarter, compared with $285 in the same period last year.
• 4% of total orders delivered (9.1 million total for the quarter) were placed via a mobile device, compared with 63.1% in Q1 2024.

See also:

• Wayfair keeps expanding scope of Way Day promotion
• Wayfair heads south for second retail location