Amy Sullivan drives Kirkland’s transformation to Bed Bath & Beyond Home | People to Watch
Last month, The Brand House Collective opened its first Bed Bath & Beyond Home store, in Nashville, Tenn. It is the first store opening for the Brand House Collective under its new name (previously Kirkland’s Inc.) and a new beginning for legacy retail brand Bed Bath & Beyond, which filed for bankruptcy in 2023 but later re-emerged as an online retailer. The store will test its assortment but is focusing on bed, bath and kitchen products, as well as seasonal décor, traditionally a sweet spot for Kirkland’s customers. It is CEO Amy Sullivan‘s responsibility to shepherd the growth of this new endeavor while also stabilizing and strengthening the Kirkland nameplate, keeping its customers in the fold, and overseeing other brands in the company’s portfolio such as buybuyBaby and Overstock. Results from the Nashville opening were positive in terms of sales and media attention, Sullivan said. “As we got customers into store #1, and whether they were Kirkland’s customers or Bed Bath & Beyond customers, they both left pleased that it was a happy marriage between the two.” Five additional stores — all Kirkland’s conversions — will open in Nashville by mid-November, and 75 more conversions are planned for 2026. Success will be measured in customer acquisition and revenue growth, and ultimately in attracting a new generation unfamiliar with Bed Bath & Beyond back-to-campus. “We want to get to everyone’s hometown as quickly as we can,” Sullivan said.
