Avanti showcases its most diverse collection yet
New York – Underscoring the company’s commitment to blending on-trend styling with cross-category merchandising, Avanti Linens debuted an array of fresh designs and category-spanning assortments at the New York Home Fashions Market this week.
“Our seasonal home collection introduces vibrant, coordinated product assortments across Spring/Easter, Teen/Valentine’s, Beach and Americana themes, offering a fresh take on festive living,” Jeff Kaufman, chief operating officer, told sister pub Home Textiles Today. “Each collection brings together multiple product categories – bath, tabletop, textiles, décor and accessories – built around thoughtfully designed print stories and nostalgic yet trend-forward aesthetics.”
Avanti’s seasonal home line is designed to deliver “a deliberate balance of whimsy, seasonality and consumer nostalgia” anchored in trend-right color, recognizable motifs and multi-category integration that supports retailers looking to merchandise full lifestyle stories, he explained.
Under the Izod brand, Avanti’s latest bath launch channels preppy Americana style with clean coastal influences and stylized global motifs. Rooted in timeless design and elevated through modern materials and construction, the assortment reinforces Izod’s “classic prep with a casual edge” positioning. Kaufman noted that the collection “balances masculine and feminine energies across color, print and form,” expanding the brand’s versatility for the bath category.
Avanti is also adding to the Nicole Miller bath collection. The new assortment joining the brand explores a refined expression of modern femininity and natural elegance. Soft tonal palettes, rich textures and painterly motifs combine with traditional botanical elements and artisan-inspired craftsmanship. “This collection brings fashion-forward refinement into the everyday bath experience,” Kaufman said.
One example is the new Geo Grid line, which features tortoise-inspired glass accessories in warm caramel and espresso tones, accented with gold hardware for a luxe touch. A subtle linear geometric motif carries across the shower curtain, beige bathmat and yarn-dyed towels, creating a cohesive, modern look.
Within Avanti’s house lines, the new Vintage Shells collection pairs a pastel palette of blush, cream and sandy beige with delicate seashell motifs. The shower curtain’s artful collage of scallops, conches and nautilus shells is complemented by scalloped-edge bath mats, embroidered towels and resin accessories accented with jute-like bands for an organic, nautical finish.
A celebration of patriotic spirit, the Americana Bath collection bursts with red, white and blue. The shower curtain features playful stars and classic stripes, while dimensional star-patterned bath rugs and star-themed resin accessories complete the look.
In bedding, Avanti’s spring/summer introductions highlight floral and coastal themes. Quilt sets are inspired by meadow flowers, blooms and foliage, rendered in jacquard and printed gauze, with accents of gingham, vintage plaid and trellis patterns. Coastal designs showcase starfish, coral and seashell prints that “evoke a sense of ocean, beaches and shoreline – you can almost hear the waves,” Kaufman said.
The seasonal strategy extends beyond bedding, with coordinated quilts, throws, bath and table products designed to transition seamlessly from spring through summer.
“We’re giving retailers a complete story to tell their customers,” Kaufman said. “From the bath to the bedroom to the table, the designs are connected, trend-right and ready for cross-merchandising.”
Avanti Linens’ New York City showroom is located at 34 W. 33rd St. in Suite 1007.
