Kia showcases new EV4 at contemporary Korean bathhouse in Dezeen video

Kia EV4 parked beside a minimalist concrete bathhouse building, surrounded by trees and greenery

Dezeen has captured Kia's latest EV4 at a Korean bathhouse in Gyeonggi province in this video, which forms part of a series pairing the brand's electric vehicles with contemporary South Korean architecture.

The EV4 introduces two additions to Kia's electric line-up – a sedan and a hatchback – marking the company's move into lower-profile electric vehicles as an alternative to the crossover and SUV models that currently dominate the EV market.

The EV4 introduces Kia's new low-profile electric sedan and hatchback

The model is defined by a low, streamlined front, an extended roofline and a wide stance.

Vertical headlamps and Kia's Star Map lighting emphasise its height and width, while the long-tail silhouette creates a profile closer to a fastback than a conventional sedan.

Kia EV4 parked within a circular concrete ramp structure, surrounded by stone walls and dense green foliage — Vertical headlamps accentuate its height

Kia describes the EV4 as a new typology for the brand, informed by its Opposites United design philosophy, which combines geometric surfaces with softer, more human-centred forms.

The video was filmed at Myök, a bathhouse by South Korean studio Byarchitecture that combines Finnish sauna rituals with Korean communal bathing culture.

Concrete building at sunrise, with misty forested hills in the background and a gravel courtyard featuring large rocks in foreground — The EV4 was filmed at a bathhouse that merges Finnish and Korean bathing rituals

The compact building pairs water-chipped, exposed concrete and stone flooring with hand-finished timber elements, creating a contrast between cool mineral surfaces and warmer wood finishes.

A walled courtyard sits at the centre of the plan, with openings in the timber roof structure allowing wind, rain, sound and filtered daylight to enter the space.

Concrete passageway with a wooden support post, opening onto gravel and greenery outside the structure — The building features exposed concrete, stone flooring and hand-finished timber details

The bathhouse includes a sequence of communal baths, a steam sauna and an open-to-sky shower arranged around the central courtyard.

In the video, Kia's EV4 is shown against the bathhouse's stone planes and enclosed courtyard.

Minimalist interior with exposed concrete walls, black modern furniture and large windows overlooking an outdoor gravel area — The bathhouse includes communal baths, a steam sauna and an sky-facing shower

By situating the car at Myök, the latest film reflects how architecture and mobility are responding to interest in sensorial experience and quieter modes of living.

The project forms part of Dezeen and Kia's ongoing collaboration, which pairs new electric vehicle design with contemporary Korean architecture to contextualise design decisions within wider cultural and spatial shifts.