Classy Art, C&L Supply shake up RTO industry with game-changing partnership
HOUSTON – Classy Art, provider of wall décor for the home furnishings industry, has partnered with C&L Supply as its exclusive distributor for all of its rent-to-own accounts. The partnership officially goes into effect next Monday, August 11, and will debut at RTO World 2025 in Booth #332, where Classy Art will feature a full embedded booth inside the C&L Supply exhibit.
Through C&L’s logistics network, rent-to-own dealers will now have the ability to reorder and receive a single piece of art — a first for the category. This eliminates the burden of minimum orders and allows dealers to continuously replenish their best-selling styles without delay.
“Partnering with C&L Supply allows us to give rent-to-own dealers the flexibility and speed they need to maximize their sales floor,” said Gabriel Cohen, CEO of Classy Art. “C&L shares our values of reliability, service, and innovation, and their ability to deliver a single piece of art directly to our customers is a true game changer for the industry.”
Under the agreement, C&L will sell Classy Art products at the same price as direct orders, ensuring a seamless customer experience with no cost difference. Customers who prefer to continue purchasing directly from Classy Art may still do so, provided they do not currently do business with C&L. For orders that extend beyond the selection carried in C&L’s warehouse, Classy Art will ship directly to the customer, with billing managed by C&L.
In addition to showcasing its latest collections, Classy Art’s team will be onsite at RTO World to engage with dealers and provide training to C&L’s sales staff.
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